Media & Entertainment

LightningJS vs React: Building Faster, Smoother Smart TV Apps

Introduction Smart TVs are becoming a dominant and only mode for content consumption on big screens, and developers face unique challenges when building applications for these devices, as there are multiple screen sizes and multiple models from different vendors. Two popular approaches are using React and LightningJS, a framework...

by Vikas Sharma
Tag: Vizio
06-Sep-2025

Media & Entertainment

Synamedia ( Senza ) App: A Comprehensive Guide to Start Initial App Development

Introduction Synamedia’s Senza platform (commonly called Senza) powers modern media delivery and streaming. It is a cloud-based video streaming solution that brings apps and content directly to any TV. Senza uses video streaming technologies inspired by the gaming world to deliver the user interface from a cloud-based browser to a...

by Sunny Chauhan
Tag: Vizio
04-Sep-2025

Media & Entertainment

Smart TV Advertising: Google Publisher Tag vs. Tagless Ads

Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different...

by Harshit Singhal
Tag: Vizio
01-Sep-2025

Media & Entertainment

Porting Samsung/LG HTML & React App to Vizio: Key Modifications

Introduction Adapting a React-based application originally built for Samsung's Tizen OS or LG's webOS to run on Vizio's SmartCast platform requires modifications to align with its Chromium-based HTML5 environment. Developers must address differences in runtime behavior, packaging formats, platform-specific APIs, and hardware...

by Sunny Chauhan
Tag: Vizio
30-Mar-2025

Media & Entertainment

Vizio Smart TV: A Comprehensive Guide To Start Initial App Development

Introduction Vizio (Vizio Holding Corp.) is an American company that designs and sells TVs, sound bars, and more. Founded in 2002 and headquartered in Irvine, California, Vizio also offers viewer data and advertising services. Television is the primary product of this company, and in 2007 it became the largest TV seller in North America....

by Sunny Chauhan
Tag: Vizio
30-Sep-2024