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Introduction Smart TVs are becoming a dominant and only mode for content consumption on big screens, and developers face unique challenges when building applications for these devices, as there are multiple screen sizes and multiple models from different vendors. Two popular approaches are using React and LightningJS, a framework...
Introduction: Why Performance Matters in Smart TV Development Smart TVs are no longer passive displays, they're full-fledged platforms where users expect fluid, app-like experiences. But as developers, we quickly realize that these devices often come with hardware constraints, older browser engines, and limited rendering capabilities,...
Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different...
Introduction WebRTC is the native real-time audio, and video plus low-latency data exchange stack of the web that offers peer-to-peer enabled communication with built-in NAT traversal, encryption support as well as adaptive transport selection. It opens up browser APIs for media capture, secure connection establishment, and streaming...
Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more manageable...
Introduction OTT platforms have transformed entertainment consumption, freeing viewers from the constraints of traditional cable and broadcast television. Audiences now enjoy the convenience of watching their favorite shows and movies on demand, across multiple devices. This shift has ushered in an era of unparalleled choice,...