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The OTT streaming industry has grown rapidly over the past decade and has redefined how the end user consumes content. With the worldwide shift from linear television to digital streaming, advertising remains a critical monetisation model across various platforms. To effectively serve the ads along with a seamless content viewing...
What is Video Start Time (VST)? The time it takes an app to begin playing any content after the user interacts with the “Play” button is known as the "Video Start Time" (VST). In simple words, the amount of time that is taken between the user interaction with play and the display first frame of video. Generally, VST is calculated...
