Akash Bhadoria

BA

FAST Channels (Free Ad-Supported TV): The New Revenue Engine in OTT

Introduction FAST Channels, or Free Ad-Supported Streaming TV (FAST), have emerged as a powerful new revenue engine in the OTT (Over-The-Top) ecosystem. Instead of charging viewers a monthly fee, FAST channels attract large audiences by offering free content with scheduled ad breaks. Unlike subscription-based Video on Demand (SVOD), FAST...

15-Dec-2025