Preeti Nautiyal

Marketing Automation

The Data Detox: Why Your Marketing Automation Craves Clean Data

In this blog, we’ll be exploring why data management is the backbone of marketing automation and how we can maintain clean, enriched, and accurate databases in marketing automation tools. We all want to build relevant campaigns to increase the conversion rate, but often forget the foundation: "Data". Clean data is a necessity to...

12-Sep-2025