Richa Arora

BA

From Sign-Up to Renewal: Building User-Centric Subscription Experiences in OTT

Introduction Managing subscriptions across multiple countries, currencies, and payment methods is one of the hardest problems in OTT. Every region comes with its own pricing logic, preferred payment partners, and entitlement rules - and before long, your “simple plan” starts fracturing into dozens of country-specific variants. Our...

31-Oct-2025

BA

Elevating Project Success with Secondary Market Research

[caption id="attachment_68423" align="aligncenter" width="625"] Leveraging Secondary Research in the Discovery and Requirement Elicitation Phases of a Project[/caption] The foundation of a successful project lies in its initial planning stages, where scope, user needs, and business goals are carefully outlined. Two critical...

22-Oct-2024