Shishupal Singh Shakya

Software Engineer with 12+ years of experience in Android and OTT application development. He specializes in Smart TV and streaming platforms, including Android TV, Roku, LG, Samsung, and VIDAA. His work focuses on video streaming technologies, SSAI/CSAI monetization, and cross-platform OTT app development using Android, Roku, and React Native. He has contributed to OTT apps for global brands such as ZeeTV, Sony Pictures, WION, Channel News Asia, and Shop LC.

Media & Entertainment

Client-Side Ad Insertion (CSAI) in OTT Applications

Architecture, Implementation, and Production Engineering Considerations In OTT platforms, monetization is inseparable from playback architecture. Advertising-driven models such as AVOD and hybrid SVOD+AVOD depend heavily on reliable ad delivery mechanisms. Among these, Client-Side Ad Insertion (CSAI) remains one of the most widely...

16-Mar-2026

Connected TV, Media & Entertainment

How do you develop Roku Apps using the Stack Methodology?

Table of Contents What is Roku? What is Stack Methodology? Advantages Disadvantages Stack Implementation Stack utilization Sample Channel discussion and execution References What is Roku?  Roku is a brand and platform known for its streaming media players and smart TVs. It was developed by Roku, Inc., an...

16-Apr-2024

Media & Entertainment

What are the local storage options in the Roku Application?

What are the local storage options in Brightscript? What is the Roku or Brightscript FileSystem? In Roku Application Development, there are a total of 5 local storage options available. Cachefs: Cachefs serves as a means to locally store data on Roku Devices, functioning as a read/write file system. For added data persistence,...

20-Sep-2023

Media & Entertainment

Convert Direct Publisher Channel to SDK Channel | Roku | Brightscript

The sunset of the Direct Publisher channel will happen on Jan 12, 2024; after this day, all the Direct Publisher Channels will be removed from Roku Channel Store, and service providers will have to convert their channels to SDK channels. In this blog, we will explain the procedure to convert the Direct Publisher Channel to SDK Channel...

20-Aug-2023