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What is Video Start Time (VST)? The time it takes an app to begin playing any content after the user interacts with the “Play” button is known as the "Video Start Time" (VST). This metric is especially critical in OTT app development, where users expect near-instant playback, and even small delays can impact retention and...
Introduction In today’s era of binge-watching and mobile-first viewing, few things annoy users more than constant buffering or pixelated video playback. To tackle this challenge, OTT (Over-the-Top) platforms leverage a powerful technology known as Adaptive Bitrate Streaming (ABR). But what is ABR, and how does it seamlessly adjust to...