Offline, in-store, mobile, website and many more; there are multiple touchpoints for customers to interact with a brand. Customers expect a positive experience across these channels. Brands are striving hard to provide a superior multi-channel customer experience. However, analyzing customer’s mindset and improving experience requires data and strong analytics capabilities. Analytics or predictive algorithms help […]
From the analytics point of view, tracking user behaviour helps you a lot in defining the design of your web pages and making better business decisions. Based on user interaction data, you can make apt refinements in your design and take smart business decisions. Actually, the current web page layout you are viewing for this post has […]
Background On December 18, Transportation Ministry of Indonesia, led by Ignatitus Jonan had banned the operation of the country’s app-based transport service providers. The minister claimed that as these ride hailing app do not fulfill the requirements for being public transportation so we are banning them. The general director of land transportation, Djoko Sasono, said […]
YouTube was not always YouTube without the unbelievable success stories of its users. Started in 2005, YouTube is becoming more popular as the ultimate website for watching videos. Regular users who would otherwise have kept themselves anonymous are now finding fame by uploading videos, just like the way teen icon Justin Bieber started his journey. […]
“The goal is to turn data into information, and information into insight” were the words of Carly Fiorina, former Hewlett-Packard CEO. Social media usage in Malaysia has grown tremendously with the help of a better Internet accessibility and has inadvertently influenced Malaysia’s political significance. According to a recent statistics report by Malaysian Communications and Multimedia Commission, […]
While most of the creators are busy with their daily chores of making videos for YouTube, sometimes they lose out on possible revenue or opportunities because the video was not optimized properly. Search for “YouTube optimization tips” and you will come across thousands of articles and blogs talking about various tools available for doing so. […]
Big Data is a collection of high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making. Big data is data that exceeds the processing capacity of conventional database systems. The data is too big to fit traditional data-stores, moving too fast to be churned by […]
