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Shorts: The New Currency of OTT Engagement

Introduction OTT consumption is evolving - quietly, yet decisively. Long-form series and feature films will continue anchoring premium OTT platforms; the ways in which users discover and consume that content, however, are shifting. New-generation audiences, especially mobile-first viewers, do not always want to invest in a 45-minute...

by Rishabh Dhall
Tag: contentstrategy
26-Dec-2025

JS

Picking the right CMS without losing your Mind (or Budget)

Welcome to the CMS Maze Choosing a CMS can feel like online dating for your tech stack. You swipe right on one because it promises flexibility and scalability, only to realize it’s a control freak with no preview API and a questionable SEO record. So, after countless debates, whiteboard scribbles, “let’s migrate!” moments, and...

by Deepak Kumar
Tag: contentstrategy
08-May-2025