Adobe

Why Cross-Domain Tracking Is the Medicine Your Analytics Needs

A Real-World Problem Imagine you’re trying to book a doctor’s appointment online. You start on hospital.com, browsing doctors and services. When you’re ready, you click “Book Appointment”, which takes you to bookings.healthcare.com. From your perspective, it’s one smooth journey. But to analytics? Visit on...

by Mihir Shah
Tag: cookies
13-Oct-2025

Adobe

Enhancing Adobe Analytics Tracking with CNAME & AEP

Introduction In today's digital world, companies/businesses rely on Adobe Analytics to gain valuable insights into user behavior. However, implementing Adobe Analytics effectively comes with challenges, especially where browsers impose strict privacy policies like blocking third-party cookies. Without CNAME implementation, tracking users...

by Mihir Shah
Tag: cookies
27-Mar-2025