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Artificial Intelligence has managed to move from research labs to boardroom conversations. Today, every technology leader is under pressure to “do AI.” Customers want personalized experiences, competitors are embedding AI into their offerings, and investors expect a clear AI strategy in every roadmap. But here’s the hard truth:...
In today’s fast-paced and user-driven world, delivering solutions that truly resonate with users requires more than technical expertise and project management. It demands empathy. For Business Analysts (BAs), empathy is a powerful tool that bridges the gap between business goals and user needs, ensuring that the solutions designed are...
In the contemporary marketing arena driven by data, comprehending your audience holds the utmost importance. Marketo Custom Objects presents marketers with a potent resource to acquire and utilize specialized data that surpasses conventional lead and contact fields. This guide delves into the intricacies of Marketo custom objects and...