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Introduction As a Salesforce Marketing Cloud (SFMC) Email Developer, you aren't simply a creator of stylish emails but a constructor of powerful, data-driven messaging experiences. To produce emails that truly resonate and convert, understanding Salesforce's underlying technology is essential. Why Technical Expertise is Essential for...
Introduction The world of digital marketing is dynamic, and speed is one of the characteristics which is of utmost importance. It can be observed that marketing processes are slower than the speed of change in consumer behaviour, thus making it almost impossible for marketing teams to keep pace. The Agile Methodology comes in here, as it...