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Introduction If you've ever worked on an OTT application you must have heard such statements being made "The VST must be as little as possible" or "product team is observing spikes in user abandonment in cases where the VST is 2-3 seconds or more". So, what is this VST and why should it be as low as possible? In this blog we'll be...
Introduction In today’s era of binge-watching and mobile-first viewing, few things annoy users more than constant buffering or pixelated video playback. To tackle this challenge, OTT (Over-the-Top) platforms leverage a powerful technology known as Adaptive Bitrate Streaming (ABR). But what is ABR, and how does it seamlessly adjust to...