Social Media Analytics, Social Media Marketing

Ethical Social Networking

I recently came to notice a post on one of the social networking site depicting a certain number of candidates qualified from a particular state in a very much reputed exam of India. What was wrong in the post was that it claimed absolute wrong figures of candidates qualified in the exam and that also in biased manner, which further...

by Satyendra Singh
Tag: how to use social media
16-Jun-2016

Social Media Analytics

How Sports Brands are leveraging Digital Brand Engagement for Revenue Generation

“Brand engagement is the process of forming an emotional or rational attachment between a person and a brand” --- Wikipedia With the advent of digital marketing channels for brand engagement have multiplied exponentially over years. During the 19th century channels for engaging fans were limited to newspapers and lottery...

by Aishwarya Sharma
Tag: how to use social media
26-Nov-2015

Social Media Marketing

Is SnapChat an important social tool for video amplification?

What is SnapChat? SnapChat, the smartphone app that let users send photos and videos with personalized text that disappear shortly after being viewed. The sender decides the length from one to ten seconds. SnapChat is one of social media’s rising stars. SnapChat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, all from...

by Ankit Awasthi
Tag: how to use social media
04-Aug-2015