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Introduction OTT consumption is evolving - quietly, yet decisively. Long-form series and feature films will continue anchoring premium OTT platforms; the ways in which users discover and consume that content, however, are shifting. New-generation audiences, especially mobile-first viewers, do not always want to invest in a 45-minute...
Over the past years, the Over-The-Top (OTT) industry has experienced tremendous expansion that has reshaped the media and entertainment landscape. The OTT market has rapidly evolved due to rising internet usage, multiple players, technological improvements, shifting consumer needs, and regional OTT preferences. A number of industry...