Media & Entertainment

Client-Side Ad Insertion (CSAI) in OTT Applications

Architecture, Implementation, and Production Engineering Considerations In OTT platforms, monetization is inseparable from playback architecture. Advertising-driven models such as AVOD and hybrid SVOD+AVOD depend heavily on reliable ad delivery mechanisms. Among these, Client-Side Ad Insertion (CSAI) remains one of the most widely...

by Shishupal Singh Shakya
Tag: ProgrammaticAdvertising
16-Mar-2026