Marketing Automation

SFMC Opt-In & Opt-Out: The Complete Practitioner’s Guide

If you've been running email in the Salesforce Marketing Cloud for more than a few months, you've likely realized that the platform makes it extremely easy to send email. However, it’s significantly harder to figure out who you should be sending email to and who you shouldn’t be sending email to. Opt-in and opt-out might seem like...

by Deeksha Singh
Tag: SFMCOptIn
30-Mar-2026