Media & Entertainment

Bounce Rate Calculation in Roku App

Introduction Bounce rate plays a very crucial role in terms of measuring the channel's growth. High bounce rate may indicate there is a need for improvements in the App's launch flow. On the web, bounce rate refers to the percentage of users who visit a page and leave without further interaction. Similarly, in Roku apps, bounce rate...

by Lokesh Singh Sodha
Tag: SmartTV
07-Sep-2025

Media & Entertainment

LightningJS vs React: Building Faster, Smoother Smart TV Apps

Introduction Smart TVs are becoming a dominant and only mode for content consumption on big screens, and developers face unique challenges when building applications for these devices, as there are multiple screen sizes and multiple models from different vendors. Two popular approaches are using React and LightningJS, a framework...

by Vikas Sharma
Tag: SmartTV
06-Sep-2025

Media & Entertainment

Synamedia ( Senza ) App: A Comprehensive Guide to Start Initial App Development

Introduction Synamedia’s Senza platform (commonly called Senza) powers modern media delivery and streaming. It is a cloud-based video streaming solution that brings apps and content directly to any TV. Senza uses video streaming technologies inspired by the gaming world to deliver the user interface from a cloud-based browser to a...

by Sunny Chauhan
Tag: SmartTV
04-Sep-2025

Media & Entertainment

Optimizing Performance in Smart TV Apps: A Developer’s Guide

Introduction: Why Performance Matters in Smart TV Development Smart TVs are no longer passive displays, they're full-fledged platforms where users expect fluid, app-like experiences. But as developers, we quickly realize that these devices often come with hardware constraints, older browser engines, and limited rendering capabilities,...

by Ayushi Chaturvedi
Tag: SmartTV
04-Sep-2025

Media & Entertainment

Localization in Roku

Localisation means providing the content in the regional language. The app supports multiple languages. Users can select any available language, and the content will be converted into that selected language. Roku is one of the leading players in the OTT (over-the-top) world with millions of users worldwide. As app/channel publishers...

by Lokesh Singh Sodha
Tag: SmartTV
02-Sep-2025

Media & Entertainment

Smart TV Advertising: Google Publisher Tag vs. Tagless Ads

Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different...

by Harshit Singhal
Tag: SmartTV
01-Sep-2025

Media & Entertainment

Understanding WebRTC: What It Is and What It Isn’t

Introduction WebRTC is the native real-time audio, and video plus low-latency data exchange stack of the web that offers peer-to-peer enabled communication with built-in NAT traversal, encryption support as well as adaptive transport selection. It opens up browser APIs for media capture, secure connection establishment, and streaming...

by Vikas Sharma
Tag: SmartTV
27-Aug-2025

Media & Entertainment

Leanback Tweaks for a Better Android TV Experience

Introduction If you’ve ever used apps like Netflix or Prime Video on Android TV, you’ve probably noticed how smooth and professional they feel. Navigation is effortless, focus never feels random, and the UI gently guides your attention without you realising it. You don’t need a massive engineering team to get that level of...

by Rajesh Kumar
Tag: SmartTV
25-Aug-2025

Media & Entertainment

Building Smart TV Apps with Next.js: Why It’s More Efficient Than React.js

Introduction Smart TVs are now capable platforms for streaming OTT, VOD, and live content, not just screens for watching cable. Similar to mobile ecosystems, well-known companies like Samsung (Tizen OS), LG (webOS), and Hisense (Vidaa) offer app stores where developers can release apps. Selecting the appropriate framework is essential...

by Harshit Singhal
Tag: SmartTV
25-Aug-2025

Media & Entertainment

Smart TV Ad Playback Made Easy: VMAP Parsing, No IMA Required

Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more manageable...

by Vivek Kumar
Tag: SmartTV
15-Aug-2025

Media & Entertainment

Custom voice recognition in Roku app using Google Speech to text library

Roku provides a library that supports basic voice commands, such as “play”, “pause”, “next”, and “fast forward”, Roku also provides a keyboard integrated with voice search. However, we cannot integrate custom voice commands directly from Roku’s voice library. Through this article, we will cover how to integrate custom...

by Lokesh Singh Sodha
Tag: SmartTV
17-Jul-2025

Media & Entertainment

Unlocking Security: Sessions, Cookies, JWTs & User Access in Roku Development

Security is always a big concern for OTT apps. Understanding user identity and their access levels is very crucial while developing secure and user-friendly Roku channels with BrightScript. There are many mechanisms which are used to adopt security in OTT apps. Some of the most commonly used security mechanisms are -  Sessions, Cookies,...

by Sharooque Naushad
Tag: SmartTV
07-Jul-2025