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Shorts: The New Currency of OTT Engagement

Introduction OTT consumption is evolving - quietly, yet decisively. Long-form series and feature films will continue anchoring premium OTT platforms; the ways in which users discover and consume that content, however, are shifting. New-generation audiences, especially mobile-first viewers, do not always want to invest in a 45-minute...

by Rishabh Dhall
Tag: StreamingPlatforms
26-Dec-2025