Media & Entertainment

Video Start Time: The Hidden Metric That Defines OTT Success

What is Video Start Time (VST)? The time it takes an app to begin playing any content after the user interacts with the “Play” button is known as the "Video Start Time" (VST). In simple words, the amount of time that is taken between the user interaction with play and the display first frame of video. Generally, VST is calculated...

by Abhinav Kumar Singh
Tag: userexperience
10-Oct-2025

JS

Talking to the Web: The Rise of AI-Powered Voice Navigation

As a developer, I've always found ways to improve online user experiences interesting. Websites have evolved from static HTML pages to dynamic, interactive websites. However, I still see our interactions with websites as being stuck in the past. While voice control with smart devices has become a normal part of our everyday life, our...

by Deepali Bansal
Tag: userexperience
28-Mar-2025

Quality Engineering

Google Analytics Event – Testing Events with Automation

Introduction In today’s digital world, understanding user behavior is the key to optimizing website performance. Google Analytics (GA) is a powerful tool that helps businesses track website traffic, but relying on basic page views is no longer enough. Imagine this scenario: You launch a new signup button on your homepage, but after a...

by Akhilesh Kumar
Tag: userexperience
28-Feb-2025

Drupal

Seamless Integration of OpenAI with Drupal: A Step-by-Step Guide

Drupal, a powerful content management system, now offers integration with OpenAI, empowering users with advanced AI tools for content creation, management, and analysis. This integration leverages models like GPT-4 for generating text, images, and even audio transcriptions. Below, we explore the OpenAI module for Drupal, including its...

by Somesh Sharma
Tag: userexperience
30-Oct-2024

DevOps

The Power of Personalization: How OTT Media Services Are Revolutionizing Viewer Engagement and Business Growth

The landscape of content consumption has undergone a dramatic shift. Traditional cable subscriptions are being ditched in favor of Over-the-Top (OTT) media services. These platforms offer a treasure trove of on-demand content, but what truly sets them apart is their ability to leverage data and deliver a hyper-personalized viewing...

by Prasant Kumar
Tag: userexperience
08-Sep-2024

Experience Design

The Power of Wireframes: A Fundamental Component in Design Development

Introduction In the realm of design and development, wireframes stand as a cornerstone, offering a structured blueprint for the creation of digital products. These skeletal frameworks serve as the initial visual representation of a product's layout, functionality, and user interface. Despite their simplistic appearance, wireframes wield...

by Ankisha Gupta
Tag: userexperience
29-Mar-2024