Media & Entertainment

Video Start Time: The Hidden Metric That Defines OTT Success

What is Video Start Time (VST)? The time it takes an app to begin playing any content after the user interacts with the “Play” button is known as the "Video Start Time" (VST). This metric is especially critical in OTT app development, where users expect near-instant playback, and even small delays can impact retention and...

by Abhinav Kumar Singh
Tag: VideoAppOptimization
10-Oct-2025