Media & Entertainment

Video Start Time: The Hidden Metric That Defines OTT Success

What is Video Start Time (VST)? The time it takes an app to begin playing any content after the user interacts with the “Play” button is known as the "Video Start Time" (VST). In simple words, the amount of time that is taken between the user interaction with play and the display first frame of video. Generally, VST is calculated...

by Abhinav Kumar Singh
Tag: VideoStartTime
10-Oct-2025