Android

YouTube Player Integration in Android

YouTube allows you to play it’s video in your app using the youtube player. It also provides data APIs to put like, dislike, or rate comments on a video. To integrate youtube player you need API key from google console and you can get it using following steps: 1. Get SHA1 fingerprint first by executing “keytool […]

Technology

Social Impact of YouTube

Well, we all loved it when Nawazuddin Siddiqui posted a YouTube video to share story of mute young Munni who returned home to her parents at Pakistan because of spirited man and how the buzz around about that video made it possible for Bajrangi Bhaijaan to reach masses as a real-life hero. This plot was […]

Technology

Use Freedom! and Heartbeat – Be a better YouTuber!

  Starting a YouTube channel is easy but keeping it up and running is somewhat tipsy. You struggle to get enough views and subscribers in the beginning and it doesn’t matter how good your content is, you rank low. This is because you still have to optimize your videos with proper tags and long but […]

Digital Analytics

Analyzing Fads : What Makes ‘Swag’ so ‘Swaggy’?

With the advent of social media especially Twitter & Google, terms “trend” and “fad” are being used interchangeably which is terribly wrong on their part. This is not a play on semantics as there is a marked difference between them. We don’t need to look no further than Music Industry which is originator of most […]

Mansi Dawar
Mansi Dawar
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Technology

Unbelievable YouTube Success Stories

YouTube was not always YouTube without the unbelievable success stories of its users. Started in 2005, YouTube is becoming more popular as the ultimate website for watching videos. Regular users who would otherwise have kept themselves anonymous are now finding fame by uploading videos, just like the way teen icon Justin Bieber started his journey. […]

Technology

Why We Love YouTube (And You Should, Too!)

YouTube, as the name says, have become a search engine on its own even for those people who are not highly tech-savvy. In almost all cases, every person has seen some videos on YouTube. Yes, people love YouTube but the major question remains “Why?” What makes it so popular among people on the web or […]

Technology

Online Video | YouTube versus Facebook and what it means for consumers and advertisers

It was a long-awaited battle which was finally initiated in the month of March 2015, when world’s largest social network Facebook with over 1.5 billion monthly active users announced its big plans to create revenue for publishers with the most engaging marketing tools of all time, video. With this move, Facebook clearly challenged the mighty […]

Akash Tyagi
Akash Tyagi
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Technology

Is VOD without YouTube a profitable venture for content owners?

While YouTube continues to gain markets and increase its share in the overall online video content distribution in India, there are voices in the content industry that resonate every single day and talk about a no-YouTube strategy. Creators are talking today about content which is ‘exclusively for web’ or digital but then does it support their […]

Akhil Kakroo
Akhil Kakroo
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Technology

10 Video Optimization Methods Not Generally Known

People usually believe that a good content is sure to get clicks. It is true largely but for real success on YouTube knowing how to optimize for the platform is the key. Spend as much time optimizing your video content as you do creating videos. After all what is the purpose of an epic content […]