Blogs

Even the founders of Google never ever imagined that Google would become a search behemoth after 20 years. There is a lot of elements that make Google a search engine market piece; one of the main, Google understands search intent and provides point-to-point information for each user.  The secret ingredient behind Google’s success is its algorithm. Google is continually updating […]

Credit Risk Credit risk impacts everyone, including retailers, organizations, startups, banks, financial services, and firms. Banks and financial institutions define credit risk as ‘change in the portfolio value owing to the change in the credit quality of the issuer. This change in credit quality can be a result of Default Risk or Credit Rating Downgrade. […]

With the growth in digitalization, mobile phones have emerged as the most popular digital marketing channel. All of us are glued to our cell phones, almost throughout the day. It is a dream come true for marketers who are looking to connect with their customers in the right place, at the right time, with the […]

In this blog, we have listed the steps to create a set-up using which we can capture live streaming from source camera & pass it to any streaming device which includes mobile, browser or smart-tv apps. Using this set-up, we can stream any live event like a conference, cricket match etc.  MediaLive is a real-time […]

With our last blog we established the advantages for you to shift to Launch by Adobe, in addition to the necessity to do the same because DTM is getting sunset. At TO THE NEW, we believe that the migration process comes with both, an opportunity to audit and clean the current implementation and the potential […]

Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing the analytics. Website […]

The world seems to be moving fast and exponentially towards digitalization. With this advancement comes a requisite for more cost-efficient marketing strategies. For better understanding of the effectiveness of content and marketing campaigns, for instant reallocation of campaign budgets and to maximize the ROI (return on investment), the role of Analytics is paramount.  Tag Management […]

A recent React Native project at the company came with an additional requirement of integrating a video player within the application. There already are a lot of React Native video players available, but almost all of them come with inherent shortcomings. We could not find one with the perfect implementation of overlays and other customizations […]

In the era of digital transformation, organizations are adopting a mobile-first strategy, and this has led Mobile App at the center point in their business plan. Eventually, App-Marketing is becoming more relevant in the present age across the industry. Hence, monitoring the performance of an app becomes the priority of the marketers. Since you have […]

Cloud provides you with various benefits, including significant cost savings, increased workforce productivity, operational resilience and continuity of services, along with business agility. Organizations around the world realize the importance of Cloud, with 83% of enterprise workloads expected to be in the cloud by 2020. According to a 2019 survey, 91% of businesses utilize public […]

Back in 2007, a movie featuring Madhuri Dixit was released; a film where we could see the quintessential heroine of the Indian screen after almost a decade. This movie was a disaster, but it gained bad publicity because of a completely different reason. A few lines in one of the songs were not taken well […]

In this blog, we will understand the workflow to transcode raw video file so that it can be streamed on any device including mobile, browser & smart-tv. Here, we will achieve Adaptive Bitrate behaviour as well. MediaConvert is a file-based video transcoding service which allows you to easily create Video-on-Demand (VOD) content for the broadcast. […]