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Introduction As a Salesforce Marketing Cloud (SFMC) Email Developer, you aren't simply a creator of stylish emails but a constructor of powerful, data-driven messaging experiences. To produce emails that truly resonate and convert, understanding Salesforce's underlying technology is essential. Why Technical Expertise is Essential for...
Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best...
Automation Studio streamlines Marketing Cloud's processes by automatically sending emails, executing queries, and importing data. It facilitates the seamless execution of multi-step marketing and customer management tasks, whether they are immediate, triggered, or scheduled. Types of Automation Studio Salesforce Marketing Cloud's...