Marketing Automation

Boost Your Marketing with Act-On: A Beginner’s Guide

[caption id="attachment_75893" align="aligncenter" width="460"] Empower your marketing strategy with Act-On’s beginner-friendly automation tools.[/caption] Introduction Marketing today is more than just sending emails; it’s about creating a clear and connected journey for your audience. Act-On helps you do this by bringing all...

by Kushagra Gaba
Tag: CustomerJourney
12-Sep-2025

Marketing Automation

Journey Builder vs. Automation Studio: Understanding Their Roles in Marketing Automation

Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best...

by Deeksha Singh
Tag: CustomerJourney
14-Feb-2025