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In this blog, we’ll be exploring why data management is the backbone of marketing automation and how we can maintain clean, enriched, and accurate databases in marketing automation tools. We all want to build relevant campaigns to increase the conversion rate, but often forget the foundation: "Data". Clean data is a necessity to...
What Is Multi-Cloud Data Management? Multi-cloud data management refers to the approach whereby several cloud services offered by different vendors are employed for the purpose of storing, managing, and securing business data. This way, organizations can make use of the benefits and strengths of several platforms to minimize downtimes...
In the contemporary marketing arena driven by data, comprehending your audience holds the utmost importance. Marketo Custom Objects presents marketers with a potent resource to acquire and utilize specialized data that surpasses conventional lead and contact fields. This guide delves into the intricacies of Marketo custom objects and...