Digital Marketing, Marketing

5 Simple and Effective Ways to Build Brand Trust Using Social Media

Over the last decade, we have witnessed drastic evolution in the buying behaviour of customers. According to Statista, in 2019, over 2 billion people worldwide are expected to buy goods and services online, up from 1.46 billion global digital buyers in 2015. This evolving digital buying behaviour of customers is sparking the need to...

by kinshuk jhala
Tag: marketing


Better Email Marketing in AEM using MailChimp

Email Marketing is directly marketing a commercial message to group of people using email. It can be used to send ads, request business or brand/product awareness, building customer loyalty, acquiring new customers or convince existing customer and increased sales. Currently in AEM, email marketing can be done through the newsletter....

by Jatin Gupta
Tag: marketing

Social Media Marketing

Is SnapChat an important social tool for video amplification?

What is SnapChat? SnapChat, the smartphone app that let users send photos and videos with personalized text that disappear shortly after being viewed. The sender decides the length from one to ten seconds. SnapChat is one of social media’s rising stars. SnapChat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, all from...

by Ankit Awasthi
Tag: marketing