Marketing Automation

The Data Detox: Why Your Marketing Automation Craves Clean Data

In this blog, we’ll be exploring why data management is the backbone of marketing automation and how we can maintain clean, enriched, and accurate databases in marketing automation tools. We all want to build relevant campaigns to increase the conversion rate, but often forget the foundation: "Data". Clean data is a necessity to...

by Preeti Nautiyal
Tag: MarketingStrategy
12-Sep-2025

Marketing Automation

Boost Your Marketing with Act-On: A Beginner’s Guide

[caption id="attachment_75893" align="aligncenter" width="460"] Empower your marketing strategy with Act-On’s beginner-friendly automation tools.[/caption] Introduction Marketing today is more than just sending emails; it’s about creating a clear and connected journey for your audience. Act-On helps you do this by bringing all...

by Kushagra Gaba
Tag: MarketingStrategy
12-Sep-2025

Marketing Automation

Journey Builder vs. Automation Studio: Understanding Their Roles in Marketing Automation

Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best...

by Deeksha Singh
Tag: MarketingStrategy
14-Feb-2025

Marketing Automation

Optimizing Tailored Customer Experiences with Marketo’s Custom Objects

In the contemporary marketing arena driven by data, comprehending your audience holds the utmost importance. Marketo Custom Objects presents marketers with a potent resource to acquire and utilize specialized data that surpasses conventional lead and contact fields. This guide delves into the intricacies of Marketo custom objects and...

by Deeksha Singh
Tag: MarketingStrategy
20-May-2024

Marketing Automation

“From Lead Generation to Customer Delight: How Hubspot Can Help Your Business Grow”

According to a survey by HubSpot, the majority of respondents reported an increase in revenue and conversion rates due to marketing automation. HubSpot, one of the leading marketing automation platforms, has been rated highly by PCMag and The Blueprint for its affordability, user-friendly interface, and comprehensive features, making...

by Saba Perwez
Tag: MarketingStrategy
20-Mar-2023