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Introduction OTT consumption is evolving - quietly, yet decisively. Long-form series and feature films will continue anchoring premium OTT platforms; the ways in which users discover and consume that content, however, are shifting. New-generation audiences, especially mobile-first viewers, do not always want to invest in a 45-minute...
In many households today, streaming platforms have become a primary source of entertainment. This is especially true for families with young children, where cartoons, educational shows, and animated movies are part of daily routines. As a parent myself, I often sit with my daughter in the evenings as she explores her favourite content on...
Personalization in OTT Mastering Personalization Mastering personalization takes some real work in the world of OTT recommendations. Streaming services push hard these days to get the perfect show or movie in front of the right viewer at just the right moment. The real trick to make it all click comes from those recommendation engines...
Introduction Managing subscriptions across multiple countries, currencies, and payment methods is one of the hardest problems in OTT. Every region comes with its own pricing logic, preferred payment partners, and entitlement rules - and before long, your “simple plan” starts fracturing into dozens of country-specific variants. Our...
🎬 Watch Parties: Transforming OTT Social Viewing Over-the-top (OTT) streaming has already revolutionized how we consume entertainment; the next wave is making that consumption social and interactive. In modern OTT app development, integrating features like multi-device sync and watch parties is becoming essential to meet evolving...
What is Video Start Time (VST)? The time it takes an app to begin playing any content after the user interacts with the “Play” button is known as the "Video Start Time" (VST). This metric is especially critical in OTT app development, where users expect near-instant playback, and even small delays can impact retention and...
Introduction If you've ever worked on an OTT application you must have heard such statements being made "The VST must be as little as possible" or "product team is observing spikes in user abandonment in cases where the VST is 2-3 seconds or more". So, what is this VST and why should it be as low as possible? In this blog we'll be...
Introduction Apple’s AVPlayer is the core of media playback on iOS, macOS, and tvOS. On Apple TV, most developers start with AVPlayerViewController for its built-in controls, subtitles, and “Up Next.” But when you need custom branding, interactive overlays, or advanced analytics, its limitations quickly appear. That’s when...
Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different...
Introduction When companies move to the cloud, most think the hardest part is the migration itself. Truth is — that’s just the start. Over the past few years, we’ve worked with startups, large-scale platforms, and everything in between. What have we learned? Cloud without solid DevOps is like buying a sports car but never changing...
Introduction Smart TVs are now capable platforms for streaming OTT, VOD, and live content, not just screens for watching cable. Similar to mobile ecosystems, well-known companies like Samsung (Tizen OS), LG (webOS), and Hisense (Vidaa) offer app stores where developers can release apps. Selecting the appropriate framework is essential...
Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more manageable...
