DevOps

Migrating to the Cloud? Here’s Why 9 Out of 10 Clients Stick with TO THE NEW for DevOps

Introduction When companies move to the cloud, most think the hardest part is the migration itself. Truth is — that’s just the start. Over the past few years, we’ve worked with startups, large-scale platforms, and everything in between. What have we learned? Cloud without solid DevOps is like buying a sports car but never changing...

by Karandeep Singh
Tag: ott
28-Aug-2025

Media & Entertainment

Building Smart TV Apps with Next.js: Why It’s More Efficient Than React.js

Introduction Smart TVs are now capable platforms for streaming OTT, VOD, and live content, not just screens for watching cable. Similar to mobile ecosystems, well-known companies like Samsung (Tizen OS), LG (webOS), and Hisense (Vidaa) offer app stores where developers can release apps. Selecting the appropriate framework is essential...

by Harshit Singhal
Tag: ott
25-Aug-2025

Media & Entertainment

Smart TV Ad Playback Made Easy: VMAP Parsing, No IMA Required

Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more manageable...

by Vivek Kumar
Tag: ott
15-Aug-2025

Media & Entertainment

Introduction to SRT (Secure Reliable Transport)

Introduction SRT (Secure Reliable Transport) is an open-source video transport protocol developed by Haivision Systems Inc. in 2013. It’s designed to optimize video streaming performance across unpredictable networks, ensuring secure and reliable delivery of high-quality, low-latency streams. SRT was born to solve the "Live over...

23-Jul-2025

Media & Entertainment

Live Streaming Latency: How OTT Platforms Handle Real-Time Broadcasts

Live streaming is at the heart of modern digital entertainment, whether it’s cricket matches, presidential debates, esports, or live concerts. But for all its innovation, one critical challenge remains: latency. Streaming latency is the delay between a live event happening in real-time and the moment it’s rendered on your device for...

10-Jul-2025

Media & Entertainment

Unlocking Security: Sessions, Cookies, JWTs & User Access in Roku Development

Security is always a big concern for OTT apps. Understanding user identity and their access levels is very crucial while developing secure and user-friendly Roku channels with BrightScript. There are many mechanisms which are used to adopt security in OTT apps. Some of the most commonly used security mechanisms are -  Sessions, Cookies,...

by Sharooque Naushad
Tag: ott
07-Jul-2025

Media & Entertainment

Understanding Adaptive Bitrate Streaming (ABR): How OTT Platforms Ensure Seamless Playback

Introduction In today’s era of binge-watching and mobile-first viewing, few things annoy users more than constant buffering or pixelated video playback. To tackle this challenge, OTT (Over-the-Top) platforms leverage a powerful technology known as Adaptive Bitrate Streaming (ABR). But what is ABR, and how does it seamlessly adjust to...

30-Jun-2025

Media & Entertainment

Image optimization in Roku

Displaying posters is a very common feature in OTT applications. Images & icons are used to display the thumbnails of movies, shows, content, user profiles etc. These images are mostly loaded from the internet and that's actually tricky. Downloading images from the internet doesn't offer you the control over image sizes. That's why...

by Sharooque Naushad
Tag: ott
28-May-2025

Media & Entertainment

Video Analytics in OTT: Unlocking Performance with KPIs

Introduction A Video Analytics Tool is capable of analyzing video data and providing insights, feedback, or actions based on a set of criteria. It gives deep insight into the behavior of the viewer, performance of the content, and technical quality of experience (QoE) so that the OTT provider can make data-driven decisions to optimize...

by Deependra Kumar
Tag: ott
26-May-2025

Media & Entertainment

Cracking the code: Apple’s DRM Technology (Part-2)

How to Implement FairPlay DRM with "AVAssetResourceLoader" Delegate 1. Prepare DRM-protected HLS Content: The HLS media needs to be encoded and encrypted using FairPlay DRM. This process takes place on the license server, where media files are encrypted and content keys are securely stored. Content keys are generated and securely...

25-Mar-2025

Media & Entertainment

Choosing the Right Video Player: A Guide for Developers

Introduction OTT platforms have transformed entertainment consumption, freeing viewers from the constraints of traditional cable and broadcast television. Audiences now enjoy the convenience of watching their favorite shows and movies on demand, across multiple devices. This shift has ushered in an era of unparalleled choice,...

by Vikas Sharma
Tag: ott
18-Mar-2025

Media & Entertainment

Component Library in Roku

What is a Component Library A Component Library in Roku is a reusable collection of pre-built components that developers can use across multiple Roku channels. These components encapsulate specific functionalities, designs, or user interface elements, saving time and effort in the development process. The library is hosted on a...

by Sharooque Naushad
Tag: ott
23-Jan-2025