Media & Entertainment

Bounce Rate Calculation in Roku App

Introduction Bounce rate plays a very crucial role in terms of measuring the channel's growth. High bounce rate may indicate there is a need for improvements in the App's launch flow. On the web, bounce rate refers to the percentage of users who visit a page and leave without further interaction. Similarly, in Roku apps, bounce rate...

by Lokesh Singh Sodha
Tag: ROKU
07-Sep-2025

Media & Entertainment

Localization in Roku

Localisation means providing the content in the regional language. The app supports multiple languages. Users can select any available language, and the content will be converted into that selected language. Roku is one of the leading players in the OTT (over-the-top) world with millions of users worldwide. As app/channel publishers...

by Lokesh Singh Sodha
Tag: ROKU
02-Sep-2025

Media & Entertainment

Smart TV Advertising: Google Publisher Tag vs. Tagless Ads

Introduction Smart TVs are no longer just entertainment devices—they’ve become a hub for personalized advertising and monetization. With platforms like Samsung Tizen, LG webOS, Android TV, Fire TV, and Vizio, publishers are building apps that integrate ads to increase revenue streams. But Smart TV environments are very different...

by Harshit Singhal
Tag: ROKU
01-Sep-2025

Media & Entertainment

Custom voice recognition in Roku app using Google Speech to text library

Roku provides a library that supports basic voice commands, such as “play”, “pause”, “next”, and “fast forward”, Roku also provides a keyboard integrated with voice search. However, we cannot integrate custom voice commands directly from Roku’s voice library. Through this article, we will cover how to integrate custom...

by Lokesh Singh Sodha
Tag: ROKU
17-Jul-2025

Media & Entertainment

Unlocking Security: Sessions, Cookies, JWTs & User Access in Roku Development

Security is always a big concern for OTT apps. Understanding user identity and their access levels is very crucial while developing secure and user-friendly Roku channels with BrightScript. There are many mechanisms which are used to adopt security in OTT apps. Some of the most commonly used security mechanisms are -  Sessions, Cookies,...

by Sharooque Naushad
Tag: ROKU
07-Jul-2025

Media & Entertainment

Image optimization in Roku

Displaying posters is a very common feature in OTT applications. Images & icons are used to display the thumbnails of movies, shows, content, user profiles etc. These images are mostly loaded from the internet and that's actually tricky. Downloading images from the internet doesn't offer you the control over image sizes. That's why...

by Sharooque Naushad
Tag: ROKU
28-May-2025

Media & Entertainment

Component Library in Roku

What is a Component Library A Component Library in Roku is a reusable collection of pre-built components that developers can use across multiple Roku channels. These components encapsulate specific functionalities, designs, or user interface elements, saving time and effort in the development process. The library is hosted on a...

by Sharooque Naushad
Tag: ROKU
23-Jan-2025

Media & Entertainment

EPG – Overview and creation of EPG in Roku using TimeGrid

In the digital television and OTT world, convenience and user-friendly navigation are key to enhancing the viewing experience. One such feature that has become integral to modern TV is the Electronic Program Guide (EPG). But what exactly is an EPG, and how does it work? This blog post will take you through the ins and outs of an EPG...

by Lokesh Singh Sodha
Tag: ROKU
21-Oct-2024

Media & Entertainment

Mastering Focus Handling in Roku: A Comprehensive Guide to Focus Handling through Mapping

It's a very common and essential practice in Roku app development to handle focus for different user interfaces. Focus handling in Roku apps refers to managing the different events triggered by pressing the different keys on Roku remotes by the end users. Focus handling signifies which user interface (UI) element currently has user input...

by Sharooque Naushad
Tag: ROKU
30-Sep-2024

Media & Entertainment

Understanding Beta Channels on Roku: A Comprehensive Guide to Creating Your Own

Introduction Roku has become a major player in the streaming world, providing access to thousands of channels. However, for developers, Roku offers a way to test channels before making them publicly available, through beta channels. These channels allow you to run tests and gather user feedback before the final version goes live. A...

by Saurabh Chhonkar
Tag: ROKU
24-Sep-2024

Media & Entertainment

Revealing the Secrets to High-Performance Roku Development

Roku is a popular platform for streaming media, providing users with a wide range of content. As people expect better streaming experiences, developers need to focus on improving performance to make their apps smooth, responsive, and engaging. In this blog, we'll look at specific strategies to help developers optimize performance in Roku...

by Sharooque Naushad
Tag: ROKU
06-Sep-2024

Connected TV, Media & Entertainment

Best Practices for Developing an OTT App on Roku

As the Over-the-Top (OTT) market continues to grow rapidly, developing applications for platforms like Roku has become essential for content providers aiming to reach a wider audience. However, creating a successful OTT app requires careful planning and execution to deliver a seamless user experience. In this blog post, we'll explore key...

by Sharooque Naushad
Tag: ROKU
09-May-2024