Media & Entertainment

Smart TV Ad Playback Made Easy: VMAP Parsing, No IMA Required

Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more manageable...

by Vivek Kumar
Tag: Streaming
15-Aug-2025

DevOps

Elevating Streaming with AWS Media Services: How Video Ready Delivers Unmatched OTT Experiences

In the ever-evolving OTT streaming landscape, Video Ready distinguishes itself by offering a rich, Netflix-like viewing experience. Our platform offers a vast library of movies, TV shows, original content, and live events, all accessible anytime, anywhere, catering to both VOD (Video on Demand) and live streaming needs. About Video...

by Nitin Kumar
Tag: Streaming
21-Sep-2024

AWS

Adaptive Bitrate Streaming Using AWS

Adaptive Bitrate streaming is a technique employed in video streaming which detects end user's bandwidth and calibrates the video bitrate accordingly to guarantee the best viewing experience. This works by encoding source into streams of different bitrates and then each stream is fragmented into smaller multi-second chunks. A manifest...

by Hitesh Bhatia
Tag: Streaming
01-Apr-2014