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Introduction If you've ever worked on an OTT application you must have heard such statements being made "The VST must be as little as possible" or "product team is observing spikes in user abandonment in cases where the VST is 2-3 seconds or more". So, what is this VST and why should it be as low as possible? In this blog we'll be...
Introduction Apple’s AVPlayer is the core of media playback on iOS, macOS, and tvOS. On Apple TV, most developers start with AVPlayerViewController for its built-in controls, subtitles, and “Up Next.” But when you need custom branding, interactive overlays, or advanced analytics, its limitations quickly appear. That’s when...
Introduction If you’ve ever tried integrating Google IMA (Interactive Media Ads) into your smart TV video experience, you have probably hit a few roadblocks. While IMA works like a charm on web and mobile, it’s a different beast altogether when it comes to smart TVs. Let’s talk about why that is, and explore a more manageable...
In the ever-evolving OTT streaming landscape, Video Ready distinguishes itself by offering a rich, Netflix-like viewing experience. Our platform offers a vast library of movies, TV shows, original content, and live events, all accessible anytime, anywhere, catering to both VOD (Video on Demand) and live streaming needs. About Video...
Adaptive Bitrate streaming is a technique employed in video streaming which detects end user's bandwidth and calibrates the video bitrate accordingly to guarantee the best viewing experience. This works by encoding source into streams of different bitrates and then each stream is fragmented into smaller multi-second chunks. A manifest...