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Personalization in OTT Mastering Personalization Mastering personalization takes some real work in the world of OTT recommendations. Streaming services push hard these days to get the perfect show or movie in front of the right viewer at just the right moment. The real trick to make it all click comes from those recommendation engines...
Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best...
The landscape of content consumption has undergone a dramatic shift. Traditional cable subscriptions are being ditched in favor of Over-the-Top (OTT) media services. These platforms offer a treasure trove of on-demand content, but what truly sets them apart is their ability to leverage data and deliver a hyper-personalized viewing...