Digital Analytics, Digital Marketing

Google Analytics Updates: The Timeline Of Major Updates

Google Analytics is the widely accessed web analytics platform on the internet. Plenty of reasons are there for people using Google Analytics. But, the potential reason is that it renders unique and useful analytics resources. In October 2020, Google launched the most recent update to this platform, Google Analytics 4 (GA4). [caption...

by poonam.singh
Tag: SEO
25-Sep-2022

Digital Analytics, Digital Marketing

GA4 Guide: 7 New Features you Should Know About

Google is one of the popular search engines that is constantly changing. The company released Google Analytics 4, which offers enhanced tracking and reporting compared to the UA property. GA4 is a new kind of property with modern features, offering a better experience to the user. It enables website and application data to gather...

by poonam.singh
Tag: SEO
20-Sep-2022

Digital Engineering, Digital Marketing

SEO: Server-side Rendering vs Client-side Rendering

Introduction SEO is the process of improving your website’s visibility in search engines. It’s not a one-time thing; it happens over time as people use your site and search engines learn more about what you have to offer. SEO is not just about keywords. It’s about the discoverability of your content by search engine bots. You...

by Ankit Gupta
Tag: SEO
06-Sep-2022

B2B, B2C

Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales

Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping...

by manoj.pandey1
Tag: SEO
13-Apr-2022

Digital Marketing

Schema Markup Guide: Types & Importance in SEO

Schema Markup also termed microdata or structured data is a small piece of code that is embedded into the HTML of the web pages, helping search engines to read and classify data quickly and accurately. The ideal benefit of adding schema is to provide the data in terms of who’s, what’s, where’s, when’s, and how’s to the search...

by poonam.singh
Tag: SEO
08-Mar-2022

Digital Marketing, Industry Buzz

Manual Vs AI-Powered Search Engine Optimization: Which is Right for You?

Has AI changed the SEO industry? With Google using artificial intelligence to fuel its search engine algorithms, this question has been around for a long time now. SEO professionals are divided in thoughts - most of them claim that manual SEO is still better and relevant while there is a section of professionals who think that AI-powered...

by manoj.pandey1
Tag: SEO
17-Feb-2022

Digital Marketing, Web Content Management

Content Cleanup: To Be or Not To Be

Without looking at your stats first, I'm pretty sure that you have a few blogs - that are performing exceptionally well for your organic search goals. The rest is certainly a mountain of content that rates a solid "meh" on the performance scale at best. Throughout the years, Google has looked into different ways to leverage "freshness"...

by Rajnikant Dhingra
Tag: SEO
02-Feb-2022

Digital Marketing, Marketing

SEO in 2022 – Trends, Predictions, Tips & Strategy

As the New Year is around the corner, everyone is looking for expected trends for their respective industry in 2022. The same is the case with the SEO industry. The Google Keywords tool is showing the following keywords that people are searching across the world: SEO trends 2022 SEO 2022 SEO strategy 2022 SEO tips 2022 There...

by Ankit Gupta
Tag: SEO
26-Dec-2021

Digital Marketing, Marketing

Link Sculpting in 2020 – How to Effectively Distribute it?

"May the lord give you ample link juice and the wisdom to distribute it wisely" There is a moment in every internet marketer’s life when they need alternative and sophisticated strategies to work. So what about it? Link sculpting, when put, is “effectively distributing the ranking influence of the pages of your pages, within...

by Ankit Gupta
Tag: SEO
01-Mar-2020

Digital Marketing

BERT – The Curious Update of Google

Even the founders of Google never ever imagined that Google would become a search behemoth after 20 years. There is a lot of elements that make Google a search engine market piece; one of the main, Google understands search intent and provides point-to-point information for each user.  The secret ingredient behind Google’s...

by Ankita Awasthi
Tag: SEO
03-Dec-2019

AngularJS, Experience Design

Optimization of AngularJS Single-Page Applications for Web Crawlers

I am assuming that you’ve seen websites developed on AngularJS. If not, here are a few sites using AngularJS you would be familiar with: Youtube Netflix Weather IStockPhoto AngularJS is taking over the robust development around the world. There’s a good reason for that React-style framework that makes better developer...

by Ankit Gupta
Tag: SEO
06-Jun-2017

Technology

Video Sitemaps

What are video sitemaps? Video sitemaps is the most efficient way that tells Google where and what the video content is on your site. It helps to get all the content which we might not discover otherwise by our usual crawling methods. It will index the content in search engines such as video.google.com. As per Google itself: “...

by Smriti Chawla
Tag: SEO
10-Oct-2016