Digital Marketing, Marketing

How to leverage LinkedIn for B2B companies?

As per an e-book published by LinkedIn, 82% of B2B marketing leads from social media come through LinkedIn. Almost 97% of B2B marketers use the platform for content marketing efforts. Unarguably, LinkedIn is a goldmine for B2B companies. From influencers to experienced decision-makers, everyone you would ever want to target is on...

by Swati Khatri
Tag: Social Media Marketing
18-Feb-2021

Digital Analytics, Digital Campaign Analytics

An interview with Pradeep Chopra, CEO Digital Vidya shares his views on How Digital Marketing is impacting enterprises in India

TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been part of...

by Shweta Sharma
Tag: Social Media Marketing
01-Jun-2018

Digital Marketing Strategy, Digital Transformation

Six Key Elements of Social Media Management

Do you remember how we made our purchase decisions just a decade ago? Most of the times, our purchase decisions were influenced by TV / Radio Ads, Billboards, Newspapers, Magazines or Referrals coming through friends & family. The worldwide Internet penetration has completely altered the entire picture. According to a report by...

by Shweta Sharma
Tag: Social Media Marketing
15-Nov-2016

Digital Marketing, Marketing

5 Simple and Effective Ways to Build Brand Trust Using Social Media

Over the last decade, we have witnessed drastic evolution in the buying behaviour of customers. According to Statista, in 2019, over 2 billion people worldwide are expected to buy goods and services online, up from 1.46 billion global digital buyers in 2015. This evolving digital buying behaviour of customers is sparking the need to...

by kinshuk jhala
Tag: Social Media Marketing
11-Nov-2016

Digital Analytics, Digital Campaign Analytics

Social Media Engagement is Not a Strategy

When the Social Media craze started, it was all about getting a page starter, getting fans and keeping them engaged. But it is no more a brand Goal. In fact it should not be the brand goal. So Engagement can not be a strategy. In fact it is only a TOOL. Let us discuss a few points: 1. What is your business objective? Every brand...

by Ashok Patro
Tag: Social Media Marketing
27-Jun-2016

Social Media Marketing

Surviving the tipping & falling points of digital marketing

Social media channels are proliferating at a rapid pace. While Facebook, Twitter and Linkedin arrested the most socioholoics, newer channels like Vine & Snapchat are gearing up with coolio strategies to outperform these. Malcolm Gladwell’s book, “The Tipping Point”, inspired me to write about the sudden rise and fall of the...

by kinshuk jhala
Tag: Social Media Marketing
30-Dec-2015

Social Media Marketing

Is SnapChat an important social tool for video amplification?

What is SnapChat? SnapChat, the smartphone app that let users send photos and videos with personalized text that disappear shortly after being viewed. The sender decides the length from one to ten seconds. SnapChat is one of social media’s rising stars. SnapChat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, all from...

by Ankit Awasthi
Tag: Social Media Marketing
04-Aug-2015

Digital Marketing Strategy, Social Media Marketing

Snapdeal vs Flipkart: Anatomy of an Ambush Marketing Campaign

Flipkart had come up with its campaign #achhakiya for which it ran a series of advertisements on TV and had also filled most of the leading newspapers with this ad campaign. It also ran a hashtag campaign #achhakiya on Twitter. The messaging used in the campaign was that even after narrowing down on a product, people have decided not...

by Ankit Chhabra
Tag: Social Media Marketing
07-Jul-2015