Digital AnalyticsIndustry Buzz
SOURCE: Google Search Data July’13 – June’15 1) Do You Know when it comes to Travel, especially Planning and research on Google a) Consumers prefer mobile devices for Awareness & Evaluation of Travel Destinations b) For consideration & final purchase they still prefer Large Screen devices like Desktops & Laptops For more interesting insights regarding […]
Digital Celebrity Index 2015 is out and so is the celebrities’ digital media report card. Among Bollywood stars, Salman Khan has emerged as the most dabangg star in the digital media ranking. Indicating Salman as the most digital savvy celebrity followed by Shah Rukh Khan and Amitabh Bachchan respectively. <Happy dance time> for all Salman […]
There were conflicts and murders – most of them were committed by communist guerrillas, leftists, and criminals at large. There were lots of dashed hopes, and a lot of wistful staring out over the horizon where the richer and more peaceful cities stood. But the chaotic state of the city experienced a mighty turnaround when […]
In the new age Digital Era it is not only what you are selling that decides the success of your brand but also how you are selling & marketing it Founded in 2011 by Nadiem Makarim and Michaelangelo Moran, “Go-Jek” has become the most popular technology-driven personal ride-booking app in Indonesia. With the slogan “An […]
Cross-device buying is a phenomenon in which the consumers are choosing different devices in different phases of their purchase. The consumers start with a specific device for their research and further traverse on to a different device to make the decision to buy and some more devices to make the final purchase. Cross-device purchase as a phenomenon […]
The essence of Digital Marketing in e-commerce is the ability to derive the online consumer behavior and being able to position the best offering that pertains to a specific buyer persona, precisely called in management terms as “analytics-led digital marketing”. The true potential of analytics-led digital marketing lies in the data and the quality of […]
The 2015 South-East Asian (SEA) haze has become an air pollution crisis of epic proportions. It has originated from Indonesian forest fires, and has affected several nations in the SEA region. The haze situation has especially worsened in Singapore and Malaysia, as schools were closed and major sporting events, such as the Standard Chartered KL […]
With the advent of social media especially Twitter & Google, terms “trend” and “fad” are being used interchangeably which is terribly wrong on their part. This is not a play on semantics as there is a marked difference between them. We don’t need to look no further than Music Industry which is originator of most […]
Many more content owners, Pay TV operators and broadcasters are rolling out their own OTT video platforms and mobile apps these days, aside to the fact that most of these content businesses push their content on YouTube to maximise their reach and revenue through video advertisements. Needless to say that OTT video is bringing a […]
