Analytics is a systematic computational analysis of your data and to keep a better record of your online business, it’s now a necessity to implement Digital Analytics. With rapid digitization, it’s imperative to analyse and evaluate the performance of your online business. So, it becomes more important to invest time in analyzing the analytics. Website […]
Digital AnalyticsDigital Marketing
The world seems to be moving fast and exponentially towards digitalization. With this advancement comes a requisite for more cost-efficient marketing strategies. For better understanding of the effectiveness of content and marketing campaigns, for instant reallocation of campaign budgets and to maximize the ROI (return on investment), the role of Analytics is paramount. Tag Management […]
Digital AnalyticsDigital Marketing
In the era of digital transformation, organizations are adopting a mobile-first strategy, and this has led Mobile App at the center point in their business plan. Eventually, App-Marketing is becoming more relevant in the present age across the industry. Hence, monitoring the performance of an app becomes the priority of the marketers. Since you have […]
Digital AnalyticsDigital MarketingIndustry Buzz
TO THE NEW is on a constant quest to pick the brains of top industry experts. Here is the one we have recently picked and wanted to share. Interview with Pradeep Chopra, a renowned International speaker on Digital Marketing and CEO at Digital Vidya. About Pradeep: Among the pioneers of Digital Marketing, Pradeep has been […]
Digital MarketingDigital TransformationExperience Design
Customer behavior is changing rapidly as they are becoming digital natives taking full control of how they want to interact with a brand. Digitally evolved customers ask for information anywhere anytime, digital products and services, multi-channel experience and personalized (contextual) engagement. Improving customer experience has become a prime goal of multiple global organizations. According to […]
Over the last decade, we have witnessed drastic evolution in the buying behaviour of customers. According to Statista, in 2019, over 2 billion people worldwide are expected to buy goods and services online, up from 1.46 billion global digital buyers in 2015. This evolving digital buying behaviour of customers is sparking the need to deliver […]
Before the 2000’s and the era of Social Media, the word ‘trendy’ was often used in relation to fashion. Trendy meant that something was current, socially applauded and made you a cool kid on the block. Fast forward a decade or so and we are now in an era where words like ‘trends’ mean so […]
When the Social Media craze started, it was all about getting a page starter, getting fans and keeping them engaged. But it is no more a brand Goal. In fact it should not be the brand goal. So Engagement can not be a strategy. In fact it is only a TOOL. Let us discuss a […]
Social media channels are proliferating at a rapid pace. While Facebook, Twitter and Linkedin arrested the most socioholoics, newer channels like Vine & Snapchat are gearing up with coolio strategies to outperform these. Malcolm Gladwell’s book, “The Tipping Point”, inspired me to write about the sudden rise and fall of the social channels & marketing […]