B2B, Digital Marketing

B2B Storytelling Survival Guide: Telling Compelling Stories That Stick!

Behind every business are real people, and B2B brands must connect with the human on the other side to stay relevant. B2B websites that lack an emotional narrative and present mere numbers, data, products, and features fail to connect with their customers. Research shows that numbers are forgettable, and most people do not easily remember...

by Juvaria Khan
Tag: digitalmarketing
09-Sep-2021

Big Data, Digital Analytics

Your Mobile Phone’s Power to Make or Break Your Favorite Brand’s Future

Mobile phone penetration worldwide is at 62.9%, which is more than half of the world’s population (Statista, n.d.). With the rise of technological advancements, we cannot deny the fact that our lives have been transformed from a television-driven generation to multiple medium owners such as the desktop, laptop, tablet, and the phone. ...

by Regine Villanueva
Tag: digitalmarketing
01-Aug-2016