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In this blog, we’ll be exploring why data management is the backbone of marketing automation and how we can maintain clean, enriched, and accurate databases in marketing automation tools. We all want to build relevant campaigns to increase the conversion rate, but often forget the foundation: "Data". Clean data is a necessity to...
[caption id="attachment_75893" align="aligncenter" width="460"] Empower your marketing strategy with Act-On’s beginner-friendly automation tools.[/caption] Introduction Marketing today is more than just sending emails; it’s about creating a clear and connected journey for your audience. Act-On helps you do this by bringing all...
Introduction As a Salesforce Marketing Cloud (SFMC) Email Developer, you aren't simply a creator of stylish emails but a constructor of powerful, data-driven messaging experiences. To produce emails that truly resonate and convert, understanding Salesforce's underlying technology is essential. Why Technical Expertise is Essential for...
Introduction A key element of today’s digital strategy has emerged at a time when consumers expect personalized experiences at every touchpoint. Marketers can create, automate, and optimize smooth journeys across channels like push notifications, email, SMS, WhatsApp, in-app communications, and the web with MoEngage, a potent...
Consumers anticipate that businesses will be aware of their requirements and provide experiences that are pertinent to each encounter. Adding a customer's name to an email is no longer the only way to personalize an email. It involves creating smooth, significant interactions using data and insights from real-time. Businesses can provide...
Introduction In the highly competitive landscape of business model (B2B/B2C/D2C) sales, prioritizing leads can make the difference between success and failure. One of the strategies that marketing and sales teams use to streamline their efforts and focus on high-value prospects is the Lead Grading Matrix. It helps evaluate leads based on...
As marketers, we've often witnessed an intriguing uncertainty with our leads - while some prospects glide effortlessly through the pipeline, others seem perpetually stalled, never quite converting. This inconsistency underscores a need to establish robust processes within your pipelines to “qualify” leads. Marketing and sales...
Salesforce Marketing Cloud (SFMC) offers two powerful automation tools: Journey Builder and Automation Studio. While both streamline marketing processes, they serve distinct functions. Journey Builder excels at real-time, personalized customer engagement, enabling dynamic, event-driven interactions. Automation Studio is best...
B2B marketing success hinges on sophisticated automation tools that can nurture leads and drive conversions effectively at scale. In the domain of email marketing, Salesforce Pardot stands out as a technological marvel, defining how enterprises approach their marketing automation strategies. Consistently rated as one of the top marketing...
The average consumer expects value and relevance in every interaction with a business. Marketing teams can no longer rely on generic and indirect marketing as consumers demand interactions that resonate with their needs and perspectives. This shift has made personalized customer journeys a necessary component of successful marketing...
Salesforce Marketing Cloud (SFMC) is a powerful platform that enables marketers to craft personalized, dynamic content and automate communications across emails, landing pages, SMS, and more. Central to this capability is AMPscript, a versatile scripting language specifically designed for SFMC. In this blog, we'll explore what AMPscript...
In the contemporary marketing arena driven by data, comprehending your audience holds the utmost importance. Marketo Custom Objects presents marketers with a potent resource to acquire and utilize specialized data that surpasses conventional lead and contact fields. This guide delves into the intricacies of Marketo custom objects and...
