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Introduction The B2C marketing landscape is changed with the introduction of Marketing Automation. So what exactly is marketing automation? Marketing automation enables businesses to automate their marketing procedures. This might involve monitoring client contacts, social media account updates, and email marketing. Companies can save...
What is Marketing Automation, and why should your company use marketing automation? According to a Statista report, sales productivity has increased by 14.5% due to marketing automation, and marketing expenses have decreased by 12.2%. Let’s deep dive into what Marketing automation is about - Marketing automation is the...
Digital marketing is a platform that uses the internet and other digital technologies to promote brands. This includes email, text and multimedia messages, social media marketing, etc. We use different methodologies for different types of marketing. Marketing automation has made the field of marketing very easy. We can now perform a...
Introduction Marketing has never been easy. But the development in technology has reduced the workload. The task is still big but digitization heavily assists the marketers. Marketing Automation is one such product of the developing technologies. It is a process of using software to carry out repetitive marketing work. Marketing...
