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Automation Testing, Connected TV
The pattern of content consumption has changed markedly in the last two decade. From mobile phones in the 90’s to smart phones to smart TVs, the demand for smart connected devices continues to grow. According to a Gartner consumer survey, worldwide, by 2018, 87 percent of the TVs shipped annually will be smart TVs. The figure below...
Connected TV, Experience Design
We are living in a smart economy. Every passing day we witness a surge in smart and connected products may it be Smart Home, Smart Phones, Smart Watches or Smart TVs. The rise in digital technologies presents an opportunity to develop cutting-edge products that are both engaging and intuitive. Companies wanting to ride the smart bandwagon...
Usability is the degree of user-friendliness of any application. Hence, the primary focus of usability testing is to understand the way real users interact with a product and possible solutions to improve its design. However, when it comes to usability in Smart TV Apps, the focus branches into multiple aspects such as focus handling,...
Connected TV, Media & Entertainment
Brands foraying into Smart TV space need to provide a superior user experience for better recall and engagement as there has been a great increase in Smart TV content consumption. Unlike testing mobile apps, Smart TV apps require a lot of efforts as testing is platform specific and most testing teams are new to the platforms. We have...
Connected TV, Media & Entertainment
Brands foraying into Smart TV space need to provide a superior user experience for better recall and engagement as there has been a great increase in Smart TV content consumption. So, why are Smart TVs becoming popular? Content consumption patterns are changing with the arrival of Smart TVs. This is definetely because of the...
There has been a tremendous growth in the smartphone userbase globally. With an increase in the on-the-go content consumption, it is inevitable for brands to develop products with mobile first mindset and furthermore provide a superior multi-device viewing experience and performance is the key to success. Performance optimization has...
Connected TV, Experience Design
These days customers interact with multiple web and mobile products and expect to receive seamless experience across the channels. Considering the importance of omni-channel user experience, brands are not only aiming to build products for web and mobile, but also foraying into Smart TV space to connect with millions of viewers, provide...