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Digital MarketingMarketingWeb Content Management

How to Build a Hub and Spoke Content Strategy from Scratch

Do you want to take your business to the top of the search engine result page? If yes, then you should pay extra attention to the content. When it comes to search engine optimization, content is the king. Creating a better content marketing strategy is mandatory for the business to generate the expected results. Content […]

Software development

How to Write a Business Case?

What is a Business Case? A Business case is a Non-Financial Document that helps persuade an organization to take up a project by giving all the relevant facts. It explains why the project is needed & how it will create a solution. It also includes the pros and cons of taking or letting the project […]

Priyanka Raha
Priyanka Raha
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Digital AnalyticsDigital Marketing

GA4 Guide: 7 New Features you Should Know About

Google is one of the popular search engines that is constantly changing. The company released Google Analytics 4, which offers enhanced tracking and reporting compared to the UA property. GA4 is a new kind of property with modern features, offering a better experience to the user. It enables website and application data to gather separately. […]

Poonam Singh
Poonam Singh
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Automation TestingTesting

Automation Testing

INTRODUCTION Software Testing is a technique to verify if the actual product meets expected requirements and ensure that the product has zero defects. There are two types of testing- Manual and Automated. Manual test cases are applied manually by a tester without using any automated tools. Manual testing aims to recognize the software application’s bugs, […]

Kritika Sahni
Kritika Sahni
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Java/JVM

Optimistic Locking in Spring Boot

Overview We know that for large-scale software applications that handle a large number of database transactions, implementing a concurrency management mechanism is essential so that we can handle multiple database calls simultaneously and effectively without any data loss. One of the ways to implement concurrency control is the optimistic locking mechanism provided by Java Persistence […]

Aditya Singh
Aditya Singh
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Digital EngineeringDigital MarketingFront End Development

SEO: Server-side Rendering vs Client-side Rendering

Introduction SEO is the process of improving your website’s visibility in search engines. It’s not a one-time thing; it happens over time as people use your site and search engines learn more about what you have to offer. SEO is not just about keywords. It’s about the discoverability of your content by search engine bots. […]

Ankit Gupta
Ankit Gupta
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MobilityReact.js

Introduction To Redux Toolkit

What is Redux ToolKit? Redux Toolkit (also known as “RTK” for short) is the recommended approach for writing the Redux logic. The @reduxjs/toolkit package wraps around the core redux package, and it contains API methods and common dependencies that are essential for building a Redux app. The Redux Toolkit package is intended to be the […]

Experience Design

Part I – Accessibility is not a barrier to design

Accessibility and usability are two essential pillars of brilliant user experience design. As a UX designer, your product will not live up to its full potential if the design isn’t inclusive of everyone. This includes the target users, users with impairments, users from varied cultures, countries, etc. Understanding their needs is the key to crafting […]

Ashi Jain
Ashi Jain
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AdobeCloudWeb Content Management

GraphQL with Headless CMS (AEMaaCS)

What is Headless CMS  CMS consist of Head and Body. Body is where the content is stored and head is where it is presented. In Headless CMS the body remains constant i.e. in our case it will be AEM but there is no head, meaning we can decide the head on our own. This does […]

Experience DesignFront End DevelopmentUser Experience

How To Design Products With Accessibility standards ( WCAG )

Today accessible design has become more and more important as it not only provides a structured navigation & control but also a great overall user experience. While this is not only limited to people with physical & mental challenges but the majority of users. Great accessible design caters to a better experience not just for […]

CloudDevOpsTechnology

Custom Branding in Azure AD

Introduction Customizing your Azure AD sign-in pages, visible when users sign in to your organization’s tenant-specific apps, such as https://outlook.com/tothenew.com,  https://passwordreset.microsoftonline.com/?whr=tothenew.com (where tothenew.com should be replaced by the domain used by your tenant/organization) has now become more feasible using the Azure AD Custom Branding option. We will configure the same and see how it works. […]

Marketing Automation

Database Management with HubSpot

The digital age is fueled by data – so goes the saying. The importance of data is something that everyone has been talking about for the longest time. Any organization has always seen data as one of their most important assets, and this conviction is without question. Your data is the source that can help […]