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Drupal

How to use singleton design pattern with Elasticsearch in Drupal 9

Singleton design pattern is really useful to use the same object over multiple calls. For third party softwares for examples like Apache Solr, elastic search, Redis, etc. it is not good practice to create the connection object again and again, rather a single object can be used multiple times. In such cases singleton design patterns […]

AdobeAWS

Scaling AEM using AWS-S3 with TAR-MK

Prerequisites  AEM 6.5 Latest Service pack (I am using 6.5.8 here). S3 connector (Feature pack version 1.10.10) Amazon S3 bucket. Required feature pack  com.adobe.granite.oak.s3connector-1.10.10.zip Note :S3 connector feature pack has dependency over the service packs, as it uses oak as dependencies and AEM should be updated with a equal/higher version of oak than the one […]

AdobeJava/JVM

Access multiple implementation of an OSGi service from a Sling servlet dynamically

Use Case  Here we are going to showcase how we can access multiple implementations of an OSGI service dynamically (at run time) from a sling servlet. Break the requirement To deal with the requirement we are going to break it in multiple requirements – Creating multiple implementations of an OSGi service. Giving an unique meaningful […]

B2BB2CDigital Marketing

Marketplace Optimization (MPO): Enabling SEO for Enhanced ROI/Sales

Roughly over a decade ago, online shopping was such a taboo that most buyers from around the world hesitated to buy products online. The shoppers feared being tricked by phishing and online scams around the web and hesitated to give out their personal information. Nowadays, almost everyone purchases from their preferred online shopping sites like […]

AnayticsB2BBig Data

GA4 Migration – Step up your Analytics Game

What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds […]

AnayticsBig DataData & Analytics

GA4 vs Universal Analytics: What is the Difference?

With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new […]

Agile

Business Analysis Core Concept Model (BACCM)

Business Analysis Core Concept Model or BACCM because let’s be honest the full form is quite a mouthful sounds a bit intimidating at first but it is actually quite easy to understand and is a foundational model for all business analysts. BACCM is a conceptual framework outlined in the Business Analysis Body of Knowledge Guide […]

AnayticsBig DataData & Analytics

GA4 vs Universal Analytics – Can you migrate to GA4?

Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns […]

AgileManual TestingTesting

How To Write A Better Bug Report

Bug Reporting is a very major & important part of the software testing. In Software Testing, Bug reporting is referred as the reporting of issues observed by the tester to the developer so that it should be fixed at the earliest. The bug report comes into picture when the QA’s completes the test cases execution […]

B2BDigital MarketingTechnology

Marketing Attribution: The Secret Sauce to Making True Data-Driven Decisions

Today, marketers rely heavily on multiple channels and all sorts of marketing techniques to engage with customers, carry out marketing campaigns, customize customer’s journeys along each step, and increase clicks, visits, and conversions. While this brings excellent engagement opportunities for marketers, it also poses some unique challenges, such as insufficient internal resources, difficulty in accessing […]

Shiva Gaur
Shiva Gaur
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Digital AnalyticsDigital Marketing

Understanding Adobe Real-time Customer Data Platform Features

Introduction to CDPs Customer data platforms (CDPs) are the next best thing for marketers to optimize their marketing campaigns. CDP is a future tool where data can be consolidated from multiple sources and can be seen in a single dataset. This tool can also help marketing generate meaningful insights needed to run campaigns. A CDP […]

Digital MarketingMarketingMarketing Automation

How B2B Organizations Can Build a Winning Lead Lifecycle Management Strategy

Generating leads and successfully converting them into loyal paying customers is a top priority for most enterprises. However, capturing a lead’s interest is just one part of the process. In most cases, only a tiny percentage of generated leads end up becoming customers. It’s essential to pay special attention to every lead and efficiently navigate […]