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Agile

Breaking the Myths – Scrum equals Agile?

Having interacted with a lot of people across organizations, projects, and domains, there is a common misconception that floats – We are doing Agile, when what they actually mean is we are doing Scrum (following scrum methodology). Scrum is a lightweight framework that helps people, teams and organizations generate value through adaptive solutions for complex […]

Digital Marketing

Schema Markup Guide: Types & Importance in SEO

Schema Markup also termed microdata or structured data is a small piece of code that is embedded into the HTML of the web pages, helping search engines to read and classify data quickly and accurately. The ideal benefit of adding schema is to provide the data in terms of who’s, what’s, where’s, when’s, and how’s […]

Automation TestingTesting

Automating Test Cases Using Selenium

Software testing is a technique which is used to ensure the proper functioning of the requirements by comparing the actual results with the expected results. To do so, we can use test scripts or use any automation testing tool like Selenium. With growing competition between IT companies, organizations are now focusing on increasing the efficiency […]

Data & Analytics

OneShot Learning

Written by Tushar Raj Verma & Abhishek Kumar Upadhyay Deep Convolutional Neural Networks have become the state of the art methods for image classification tasks. However, one of the biggest challenges is that they require a lot of labeled data to train the model. In many applications, collecting this much data is sometimes not feasible. One-Shot […]

Tushar Verma
Tushar Verma
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DevOpsDrupalSoftware development

How to setup SonarQube

What is SonarQube? SonarQube is the code inspection tool that analyses and covers the code and generates reports for the areas that need to be improved to keep the code as clean as possible. Some of the advantages of it’s usage includes: Catch tricky bugs to prevent undefined behaviour from impacting end-users Fix vulnerabilities that […]

Digital MarketingIndustry Buzz

Manual Vs AI-Powered Search Engine Optimization: Which is Right for You?

Has AI changed the SEO industry? With Google using artificial intelligence to fuel its search engine algorithms, this question has been around for a long time now. SEO professionals are divided in thoughts – most of them claim that manual SEO is still better and relevant while there is a section of professionals who think […]

Digital MarketingWeb Content Management

Content Cleanup: To Be or Not To Be

Without looking at your stats first, I’m pretty sure that you have a few blogs – that are performing exceptionally well for your organic search goals. The rest is certainly a mountain of content that rates a solid “meh” on the performance scale at best. Throughout the years, Google has looked into different ways to […]

Technology

A classic mistake faced by every git user

Learning from mistakes will teach us a lifelong lesson, similarly here we are discussing a classic mistake that every git user made at least once i.e. committing code in the wrong branch.  If you identify the mistake at the right time this can be easily managed, but it gets more tricky if you start committing […]

B2CDigital MarketingMarketing

Netcore – Marketing Automation Made Facile

Digital marketing is a platform that uses the internet and other digital technologies to promote brands. This includes email, text and multimedia messages, social media marketing, etc. We use different methodologies for different types of marketing. Marketing automation has made the field of marketing very easy. We can now perform a lot of activities using […]

Ajay
Ajay
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Data & AnalyticsTechnology

Knowledge Distillation in Deep Learning

There were times when we had our teachers help us out in solving difficult problems. We took our problem to someone who could understand it better and can give a good overview which enabled us then to solve the problem. The same can be done in deep learning as well. Yes, we can actually teach […]

Digital MarketingMarketingMarketing Automation

Keeping it Simple: HTML vs. Plain Text Emails

Few years back everyone was super excited about HTML 5 and CSS3 usage in email marketing. Companies would stuff every bit of that 600px width with design elements and catchy graphics, and spend huge resources to make their emails more mobile friendly. But now we are coming back to the basics! These days the marketing […]

Manmeet Singh
Manmeet Singh
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Agile

Sprint Zero & Why you should NOT refer to it

What is a Sprint As described in the Scrum Guide, Sprints are the heartbeat of Scrum, where ideas are turned into value. They are fixed length events of one month or less to create consistency. A new Sprint starts immediately after the conclusion of the previous Sprint. As a best practice, Sprint should include: Sprint […]